Bush: Classic Commodity Defense

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by David R. Remer - Watchblog - PoliWatch.Org

A few years ago there was a scandal regarding Archer Daniels Midland (ADM). Barely after the headlines ink dried ADM saturated the media with paid advertising. You remember it, it said they were Feeding The World. Now which do you remember about ADM, there scandal, or their commercial? This is classic commodity defense. When your product or company gets in trouble, advertise the negative news out of existence. Shell Oil is currently being reviewed for underestimating reserves and today I saw an advertisement on Satellite TV for Shell exploring where no man has gone before.

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This page contains a single entry by David R. Remer published on March 10, 2004 4:26 PM.

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